Identify an example(s) of a social media campaign (or communication campaign with social media components) and discuss it in relation to the strategic communication process detailed in-class and in your text.Evaluate the campaign. Was it effective (or ineffective) at achieving some goal? Why or why not? What recommendations would you make to the organization if they were to do the campaign again?
The one current campaign that keeps getting my attention is one by Sony Pictures for the upcoming The Amazing Spider Man 2 film.
As seen here :http://thedailybugle.tumblr.com
Based on our conversation in class I feel that Sony Pictures is Targeting the Generation Z and Millennials generation. What they are doing is using the fictional newspaper company (set in the Marvel Universe) and publishing news articles on tumblr related to the events that go on throughout the films and comics. This Innovating ideas help cement the fans expectations for the film; giving tidbits on previews and the overall vibe of the story in the upcoming film. Being on a social platform like Tumblr Sony must be reaching to the spider man fan base that will be at the right age that will grow up with the planned franchise. Being a Generation Z or Millennial are very tech educated and will be the first ones to find out with news of the film hits the web. So to supplement them with more Quality Content ,tumblr is a great place to do that.
Another campaign that has caught my attention is done by the publishing company Dark Horse Comics. One of Dark Horses main titles is Buffy the Vampire Slayer and with the premier of its Tenth season in comic form the company chose to put its previous issues of buffy and its Spin off Angel & Faith.
Whats odd is I don’t know what exactly what market other then the hardcore fans it could be reaching out to ? The Publishing company has went to twitter with its writers and artists to interact with the fan base. Also in gathering like Wonder Con and Comic Con do a lot of fan events. It Creates a very synergetic relationship with the readers. I found myself very profound that a publishing company values its reader so much! And here are my thoughts on Buffy’s return